Privacy Policy

SellMyRig, Inc. (“SellMyRig,” “we,” “us,” or “our") operates the website sellmyrig.com and related services (collectively, the “Platform”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Platform, use our services, or interact with our advertisements, including Facebook and Instagram ads.

By using the Platform, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Platform.

We collect several types of information from and about users of our Platform, including:

• Personal Identifiers: Name, email address, phone number, mailing address, and government-issued ID information when required for title or lien transactions.
• Account Information: Username, password, account preferences, and profile details.
• Vehicle and Listing Data: VIN, make, model, year, mileage, engine hours, equipment specifications, photos, videos, and condition reports you upload.
• Financial Information: Bank account details, credit application data, and payment card information (processed securely by our payment processors; we do not store full card numbers).
• Inspection Data: Inspection reports, inspector notes, photos, diagnostic scans, and location data related to inspection orders.
• Device and Usage Data: IP address, browser type, operating system, device identifiers, pages visited, time spent, referring URLs, and clickstream data.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track activity on our Platform and hold certain information. This includes the Meta (Facebook) Pixel, Google Analytics, and other advertising and analytics tools.

We use the information we collect for various purposes, including to:

• Provide, operate, and maintain the Platform and our services;
• Process transactions, escrow, lien payoffs, and title transfers;
• Facilitate equipment inspections and match buyers with certified inspectors;
• Communicate with you, including sending service-related notices, updates, and support messages;
• Send marketing and promotional communications (you may opt out at any time);
• Run advertising campaigns, including on Facebook, Instagram, and other platforms, and measure their effectiveness;
• Create lookalike or custom audiences for advertising purposes;
• Detect, prevent, and address fraud, security breaches, and technical issues;
• Comply with legal obligations and enforce our Terms of Service.

We use third-party advertising and analytics providers, including Meta (Facebook/Instagram), Google, and others, to serve ads on and off the Platform and to analyze how users interact with our site.

Meta Pixel: We use the Meta Pixel to track conversions from Facebook ads, optimize ad delivery, build targeted audiences for future ads, and remarket to people who have already taken action on our website. The Meta Pixel collects data about your browsing behavior on our site, including pages visited, actions taken (such as form submissions or purchases), and device information. This data is shared with Meta in accordance with Meta’s Data Policy.

Google Analytics: We use Google Analytics to understand how visitors engage with our Platform. Google Analytics uses cookies and similar technologies to collect and analyze information about use of the Platform and report on activities and trends.

You can opt out of personalized advertising by visiting your device or browser settings, using opt-out tools provided by the Digital Advertising Alliance, or adjusting your ad preferences directly through Meta and Google.

We may share your information with:

• Service Providers: Payment processors, escrow providers, title companies, lenders, inspection partners, delivery carriers, cloud hosting providers, email delivery services, and analytics partners.
• Inspectors: When you order an inspection, we share the equipment location, seller contact details, and relevant vehicle information with the assigned certified inspector so they can perform the inspection.
• Buyers and Sellers: To facilitate transactions, certain information (such as contact details and listing information) is shared between transacting parties.
• Advertising Partners: We share hashed or aggregated data with advertising platforms like Meta and Google to enable targeted advertising and measure campaign performance. We do not sell your personal information.
• Legal Compliance: We may disclose information to comply with applicable laws, regulations, legal processes, or governmental requests.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition, your information may be transferred as part of the transaction.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to certain exceptions.
• Opt-Out of Marketing: Unsubscribe from promotional emails by clicking the “unsubscribe” link or contacting us directly.
• Opt-Out of Targeted Advertising: Adjust your ad preferences through Meta and Google, or visit the Digital Advertising Alliance opt-out page.
• Do Not Track: Some browsers transmit Do Not Track signals. We currently do not respond to such signals, but you can manage tracking through your browser settings.

To exercise any of these rights, contact us at privacy@sellmyrig.com. We will respond within the timeframe required by applicable law.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Transaction and financial records are retained for at least seven years in accordance with applicable tax and accounting requirements.

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date. Your continued use of the Platform after any changes constitutes acceptance of the revised policy.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: privacy@sellmyrig.com
Mail: SellMyRig, Inc. — Privacy Team
(Mailing address available upon request)