Privacy Policy

SellMyRig, Inc. (“SellMyRig,” “we,” “us,” or “our") operates the website sellmyrig.com and related services (collectively, the “Platform”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Platform, use our services, or interact with our advertisements, including Facebook and Instagram ads.

By using the Platform, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Platform.

We collect several types of information from and about users of our Platform, including:

• Personal Identifiers: Name, email address, phone number, mailing address, and government-issued ID information when required for title or lien transactions.
• Account Information: Username, password, account preferences, and profile details.
• Vehicle and Listing Data: VIN, make, model, year, mileage, engine hours, equipment specifications, photos, videos, and condition reports you upload.
• Financial Information: Bank account details, credit application data, and payment card information (processed securely by our payment processors; we do not store full card numbers).
• Inspection Data: Inspection reports, inspector notes, photos, diagnostic scans, and location data related to inspection orders.
• Device and Usage Data: IP address, browser type, operating system, device identifiers, pages visited, time spent, referring URLs, and clickstream data.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track activity on our Platform and hold certain information. This includes the Meta (Facebook) Pixel, Google Analytics, Microsoft Clarity (session replay and heatmaps), and other advertising and analytics tools.

We use the information we collect for various purposes, including to:

• Provide, operate, and maintain the Platform and our services;
• Process transactions, escrow, lien payoffs, and title transfers;
• Facilitate equipment inspections and match buyers with certified inspectors;
• Communicate with you, including sending service-related notices, updates, and support messages;
• Send marketing and promotional communications (you may opt out at any time);
• Run advertising campaigns, including on Facebook, Instagram, and other platforms, and measure their effectiveness;
• Create lookalike or custom audiences for advertising purposes;
• Detect, prevent, and address fraud, security breaches, and technical issues;
• Comply with legal obligations and enforce our Terms of Service.

We use third-party advertising and analytics providers, including Meta (Facebook/Instagram), Google, and others, to serve ads on and off the Platform and to analyze how users interact with our site.

Meta Pixel: We use the Meta Pixel to track conversions from Facebook ads, optimize ad delivery, build targeted audiences for future ads, and remarket to people who have already taken action on our website. The Meta Pixel collects data about your browsing behavior on our site, including pages visited, actions taken (such as form submissions or purchases), and device information. This data is shared with Meta in accordance with Meta’s Data Policy.

Google Analytics: We use Google Analytics to understand how visitors engage with our Platform. Google Analytics uses cookies and similar technologies to collect and analyze information about use of the Platform and report on activities and trends.

You can opt out of personalized advertising by visiting your device or browser settings, using opt-out tools provided by the Digital Advertising Alliance, or adjusting your ad preferences directly through Meta and Google.

We may share your information with:

• Service Providers: Payment processors, escrow providers, title companies, lenders, inspection partners, delivery carriers, cloud hosting providers, email delivery services, and analytics partners.
• Inspectors: When you order an inspection, we share the equipment location, seller contact details, and relevant vehicle information with the assigned certified inspector so they can perform the inspection.
• Buyers and Sellers: To facilitate transactions, certain information (such as contact details and listing information) is shared between transacting parties.
• Advertising Partners: We share hashed or aggregated data with advertising platforms like Meta and Google to enable targeted advertising and measure campaign performance. We do not sell your personal information.
• Legal Compliance: We may disclose information to comply with applicable laws, regulations, legal processes, or governmental requests.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition, your information may be transferred as part of the transaction.

Sell My Rig Inspections is the pre-purchase inspection service operated by SellMyRig. This section explains how we handle information when you order an inspection, sell a unit that is being inspected, apply to be an inspector, or receive an inspection report.

Who is involved. An inspection usually involves the person who orders it (often the buyer), the seller or dealer who holds the unit, and an independent inspector or partner shop. Inspectors are independent contractors, not SellMyRig employees.

What we collect for inspections:

• Order details: your name, company, email, phone, the unit's year, make, model, VIN, listing link, location, and the date and time you want it inspected.
• Seller details you give us so the inspector can get access to the unit, such as the seller's name, phone number, and address.
• Inspection results: photos, videos, ECM and diagnostic scans, door and data-plate stickers, tire and brake measurements, mileage and engine hours, fault findings, and inspector notes. Photos may incidentally show license plates, people, buildings, or GPS details stored in the file.
• Payment information, processed by Stripe (including Apple Pay and Link). We receive payment status and the last digits of the card, not the full card number.
• Vehicle history and public records, such as VIN decodes from the U.S. National Highway Traffic Safety Administration, recall data, and vehicle history reports (title brands, liens, accidents, prior owners).

Phone calls, voice chat, and recordings. Calls with our office, our voice assistant, and calls between our office and inspectors may be recorded and transcribed for quality, training, and to write the inspection report. We tell you at the start of a call when it is recorded. If you do not want to be recorded, say so, or contact us by email instead. Recordings and transcripts are kept with the inspection order.

Automated processing and AI. We use artificial-intelligence services to transcribe calls, read photos and documents (for example, to read stickers, ECM reports, and VINs), sort photos, and draft parts of reports. The data is sent to our AI providers only to perform that task. Our staff review AI output before it goes onto a report. We use your inspection data, including our staff's corrections, to improve how our own tools work. We do not let AI providers use your data to train their public models where we can control that setting. AI output is not used to make decisions that have legal or similarly significant effects on you.

Online research about the unit. To fill in missing specifications (such as GVWR, fuel tank size, or horsepower), we may search the web, manufacturer spec sheets, and public for-sale listings. These searches use vehicle details such as the VIN, year, make, and model. They do not include your name or contact information.

How inspection information is shared:

• With the inspector: the unit's location and details, and the seller's contact information, so the inspector can do the work. Inspectors do not receive the buyer's contact information unless you tell us to share it.
• With the seller: the date and time of the inspection and the inspector's name, so they can give access to the unit. The report is not shared with the seller unless the person who ordered it agrees.
• With the person who ordered it: the inspector's name, the schedule, and the finished report.
• Report links: Finished reports can be opened with a private link or QR code. Anyone who has that link can view the report, so share it only with people you trust. You can ask us to turn off a link at any time.
• Service providers that run the service for us: payment processing (Stripe), email delivery, text messaging, phone and voice services, cloud hosting and storage, AI transcription and analysis, web search, and vehicle history data providers. They may use the data only to provide their service to us.
• Lenders, insurers, or transport partners only when you ask us to send them the report or your deal.

Text messages. If you give us your mobile number, we may text you about your order, schedule, and report. Message and data rates may apply. Reply STOP to stop texts, or HELP for help. We do not share your mobile number or text-messaging consent with third parties for their own marketing.

Inspector applicants and inspectors. If you apply to be an inspector we collect your contact details, experience, tools, service area, and interview notes. If you join, we also collect your government ID, W-9 tax form, proof of insurance, signed agreements, and payment details. We use this to review, onboard, assign jobs to, and pay you, and to meet tax obligations. We do not show your ID, tax, or bank details to customers. Customers and sellers see your name and, when needed for the job, a way to reach you.

Retention for inspections. We keep inspection orders, photos, recordings, transcripts, and reports for as long as needed to provide the report, handle disputes, and meet legal, tax, and record-keeping duties, generally at least seven years. We may keep information with the personal details removed for longer, to improve our service.

Under the California Consumer Privacy Act (as amended by the CPRA) and similar laws in other states (such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and others), you have the right to know what we collect, access it, correct it, delete it, and not be treated differently for using your rights.

In the last 12 months we collected the categories described above: identifiers, commercial information (orders and payments), internet activity, geolocation (unit and job locations), audio and visual information (calls, photos, videos), professional information (for inspectors), and inferences drawn from the above. Sensitive information (government ID, tax and bank details for inspectors) is used only to onboard and pay inspectors and to meet legal duties.

We do not sell personal information for money. Our use of advertising pixels (such as the Meta Pixel) may count as "sharing" for cross-context behavioral advertising under California law. You can opt out by emailing us with the subject "Do Not Share," or by turning on Global Privacy Control in your browser, which we treat as an opt-out request. We do not knowingly sell or share the information of anyone under 16.

You or an authorized agent can make a request by emailing privacy@sellmyrig.com. We will verify your identity before acting. If we deny your request, you may appeal by replying to our response.

We serve customers in Canada. We handle personal information of Canadian residents in line with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws. Some of our service providers store data in the United States, where it may be accessed by U.S. authorities under U.S. law. You may request access to or correction of your information, or withdraw consent, by contacting us.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to certain exceptions.
• Opt-Out of Marketing: Unsubscribe from promotional emails by clicking the “unsubscribe” link or contacting us directly.
• Opt-Out of Targeted Advertising: Adjust your ad preferences through Meta and Google, or visit the Digital Advertising Alliance opt-out page.
• Global Privacy Control: We treat a Global Privacy Control signal from your browser as a request to opt out of sharing for targeted advertising.
• Do Not Track: Some browsers transmit Do Not Track signals. We currently do not respond to such signals, but you can manage tracking through your browser settings.

To exercise any of these rights, contact us at privacy@sellmyrig.com. We will respond within the timeframe required by applicable law.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Transaction and financial records are retained for at least seven years in accordance with applicable tax and accounting requirements.

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date. Your continued use of the Platform after any changes constitutes acceptance of the revised policy.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: privacy@sellmyrig.com
Mail: SellMyRig, Inc. — Privacy Team
(Mailing address available upon request)